For the first time ever, gardiente presented “Beacons” of the Outdoor Living sector who could become trailplazer through innovative approaches.
Be it digital innovations, creative customer loyalty schemes or unique POS concepts – We were looking for retailers whose innovative ideas have contributed to securing the future of our high-street stores. With our selected “beacon projects”, we presented best practice examples, that focus on Multichannel, 360 degree marketing and individual customer loyalty measures.
We hope you enjoyed exploring and hope that you could find some inspiration for your own business.
The Jury of Experts
The retail certificate winners have been chosen by a jury of experts composed of company representatives, the specialist press and the chamber of trade and commerce.
Based on a majority vote, the jury decided which innovative retailers should receive the certificate and be showcased in an attractive location at gardiente.
Helmut “Max” Merkel
The journalist Helmut “Max” Merkel has been specialising in the furniture sector since 1982. In 1988, he started working for the German furniture trade magazine MÖBELMARKT. From 1992 to 1999, he was co-owner of a PR agency for furniture manufacturers, buying groups and furniture retailers. He then returned to MÖBELMARKT as editor-in-chief (international). In 2008, he also assumed the role of CEO for CRP Consulting Ritthammer & Partners, a service and consulting company specialising in the international furniture sector.
Editor at markt in GRÜN
In his role as journalist and author, Münster-born Markus Howest has been examining the digital transformation of the retail trade over the past ten years. He has written analyses for “iBusiness”, the futurologists for interactive business and has been Editor-in-Chief for the specialist information provider “Versandhausberater” (mail order consultancy). In his new role as Editor of markt in GRÜN, the politics graduate is already familiar with the publishing house RM-Handelsmedien, having worked as an Editor for the tiling trade magazine “Fliesen und Platten” 20 years ago. During his career, he has also been employed as an Editor for publishing houses such as Hubert Burda Media in Munich, WEKA Verlag in Augsburg and Bauer Verlag in Hamburg.
Jan Kristan Hannes
Executive Managing Director of CDH Mitte (Wirtschaftsverband für Handelsvermittlung und Vertrieb e. V.)
In July 2014, Jan Kristan Hannes was appointed Executive Managing Director of CDH-Mitte, a regional association for commercial agents and distributors headquartered in Frankfurt am Main. As a trained lawyer, he specialises in commercial agent and distribution law. Since qualifying as a lawyer in 2004, Mr Hannes has been offering legal consultation to CDH member companies through his legal practice Kanzlei Schwab & Dr. Hannes in Koblenz. As a partner of Kanzlei Schwab & Dr. Hannes, he assumed the role of Managing Director of CDH Rheinland-Pfalz in 2008. Problems in the retail trade and structural changes in the market are also at the root of many legal problems, for which Mr Hannes offers consultation to CDH members.
Deputy Managing Director for Location Policy at IHK Frankfurt am Main (Chamber of Trade and Commerce)
Hanns-Peter Laux is a trained lawyer and holds a position as Deputy Managing Director of Location Policy at the IHK Frankfurt am Main (Chamber of Trade and Commerce). He is responsible for the retail trade and urban development as well as the IHK retail committee and formerly also the IHK sales agents’ committee. During his time with the IHK Frankfurt am Main, he has represented the industry’s interests within the context of regional legislation relating to regulations on corporate environmental protection in Hessia; he has been managing director of the “Wirtschaftsjunioren” association (association of junior entrepreneurs) and has headed the IHK office, serving the Main-Taunus region in Hofheim.