MÖBELMARKT IdeasWorkshop

MÖBELMARKT IdeasWorkshop

The side event for all professionals and participants in the outdoor living business, featuring reputed speakers, trend scouts and lateral thinkers. Focusing on beneficial business practices and concepts, the ideas workshop is a think tank for decision makers and practitioners.

Monday, 1 July 2019, from 1 pm
Messecenter Rhein-Main, Hofheim-Wallau

This is an opportunity to take stock and to consider current challenges, exciting concepts for the future and outstanding solutions for outdoor living.

Depending on your specific interests, you can participate in individual events.

Whats’s next?
How is the outdoor living sector developing?
Trends, developments, concepts and challenges of tomorrow…

It’s no longer enough to defend what we already have.
We need new ideas and innovations that reach far beyond mere products and product ranges.

  • Mega trends and their influence on home living.
  • What’s happening now and in the future. How is the outdoor living sector developing?
  • New marketing concepts – unconventional but effective.
  • Delivering what customers want: challenges for the logistics of tomorrow

The event is held in German.

Programme of the MÖBELMARKT IdeasWorkshop 2019

1pm: Welcome & Introduction
Helmut Merkel, Editor-in-Chief (international) MÖBELMARKT
Jens Frey, Managing Director MUVEO


1.15pm: Keynote Speech
“Mega Trends and their Counter Trends – Impact on the Furnishing
and Outdoor Living Sector”
Gabriela Kaiser, TRENDagentur, Landsberg am Lech

2.25pm: “Outlook Garden Living – Industry Report”: Analysis of current status
Sonja Koschel, marktmedia 24, Cologne
Michael Schäfenacker, NoceanZ GmbH, Würzburg


3.30pm: “Before the Boom Becomes a Burden: How Online Traders Can Benefit from the Growth of E-Commerce”
Jörg Hönnekens, Team Leader Key Account Management DHL 2-Mann-Handling, DHL Paket GmbH, Bonn

4.10pm: “Pop Up Stores – Searching for New Business Ideas”
Sonja Schuler, Project Manager, toom Baumarkt GmbH, Cologne

4.50pm: “Outlook Garden Living – Industry Report 2025”: Where is the journey going?
Michael Schäfenacker, NoceanZ GmbH, Würzburg

Möbelmarkt Ideas Workshop:

1 July 2019

The Side-Event of the gardiente:

12 pm to 6 pm


Messecenter Rhein-Main
Robert-Bosch-Straße 5–7
65719 Hofheim-Wallau