Workshops & Networking

This was the program of gardiente 2019:

Benefits for your “Daily Business”

During the gardiente, you will find not only the latest trends in outdoor living, but also exciting programme topics and new ideas for the daily running of your business. Take advantage of the attractive networking formats to chat in a relaxed atmosphere and to forge new and strengthen existing business contacts.


Sunday, 30 June 2019 | 5 pm – 5.45 pm

Keynote: “Flower Power – analogue or already digital? Beautiful new garden world – One customer, many ways to buy!”

Detlef Persin, certified DiSC® coach and owner of NAOS

More information

Brief summary of the presentation

“If you’re doing something the same way you’ve been doing it for ten years, then chances are you’re doing it wrong.”
-Charles Kettering

Welcome to the buying patterns of the modern customer.
Striking the right balance between the digital and analogue worlds will determine future success. There is, however, one aspect that will lose none of its impact in tomorrow’s world, and that is communication between people! In spite of the growth of online distribution channels, people are still at the heart of the sales process and are the main “touch point”! Even in the expanding “digital world with its automated processes,” personal conversations are irreplaceable – after all, empathy cannot yet be digitalised!
This talk provides a compact and accessible overview of digitalisation in sales, moving beyond the buzz words. It also sheds light on how digitalisation can support your sales process.”

About Detlef Persin

The certified DiSC® coach and owner of NAOS – new assessment of sales -, a certified advanced training company, focuses attention on markets and trends and the ways in which digitalization is changing them. Together with his team, he combines consultancy, coaching and interim management – with an emphasis on sales – to create an holistic portfolio of services. His core expertise lies in connecting digital developments whilst taking a company’s street skill factors into account.

His clients comprise reputed technology companies, including SMEs and DAX 30-listed enterprises, and the civil service. In the corporate field, he attaches much importance to sharing his knowledge with management in the areas of IT services and sales. He does this, among others, in his role as technical manager of established committees organised within RKW-Hessen, a consultancy service for SMEs, and the Chamber of Industry and Commerce in Gießen Friedberg. The dovetailing of theory and practice with the premise of achievability is at the heart of everything he does.
His credo is: “The digital must serve the analogue!”
Persin has written several articles on the topic of digitalisation in sales which have appeared in the specialist press.


Monday, 1 July 2019 | 1 pm – 6 pm

MÖBELMARKT IdeasWorkshop

The side event for all professionals and participants in the outdoor living business, featuring reputed speakers, trend scouts and lateral thinkers. Focusing on beneficial business practices and concepts, the ideas workshop is a think tank for decision makers and practitioners. Depending on your specific interests, you can participate in individual events.

1pm: Welcome & Introduction
Helmut Merkel, Editor-in-Chief (international) MÖBELMARKT
& Jens Frey, Managing Director MUVEO


1.15pm: Keynote Speech
“Mega Trends and their Counter Trends – Impact on the Furnishing
and Outdoor Living Sector”
Gabriela Kaiser, TRENDagentur, Landsberg am Lech

2.25pm: “Outlook Garden Living – Industry Report 2025”
Sonja Koschel, marktmedia 24, Cologne
Michael Schäfenacker, NoceanZ GmbH, Würzburg


3.30pm: “Before the Boom Becomes a Burden: How Online Traders Can Benefit from the Growth of E-Commerce”
Jörg Hönnekens, Team Leader Key Account Management DHL 2-Mann-Handling, DHL Paket GmbH, Bonn

4.10pm: “Pop Up Stores – Searching for New Business Ideas”
Sonja Schuler, Project Manager, toom Baumarkt GmbH, Cologne

4.50pm: “Knowing What Customers Want”
Michael Schäfenacker, NoceanZ GmbH, Würzburg


04 – 06 September 2022

Opening Hours:

Sunday 9am to 6pm
Monday 9am to 6pm
Tuesday 9am to 5pm


Messecenter Rhein-Main
Robert-Bosch-Straße 5–7
65719 Hofheim-Wallau